Dell Laptop Sales
Dell is a famous
American International computer Technology Corporation based in Texas and U.S,
which fosters, sells, mends and props computer and concerned products and
services. Dell is one of the major technological company in the world. After HP
and Lenovo, it is the third largest PC sellers. Dell offers its services and
solutions to its customers directly by itself or through other preferred
partners and marketing channels. The company percolates in four fragments:
Large Enterprise
Public/Small
Medium/Business
Consumers
Over the years from
1997 to 2004, Dell laptops were considered to be the most steadfast, customer
efficient and reliable laptops in the world. Company achieved #1 customer after
sale service and support. During this period company were ranked #1 and
sustained that position for 7-8 years in a row.
After HP and Lenvone,
Dell enjoyed a successful period and attained market share from competitors
during 1997 to 2004. Dell sustained the number one position in PC reliability
and customer service, corresponding to customer reports, during the late 90’s
through 2001. Dell elevates fastest in the early 2000’s.
The overall sale of
Dell in terms of money is elaborated in this table;
During 2008
company has seen a total sale of 61.13 Billion U.S. $.
During 2009 company
has seen a total sale of 61.1 Billion U.S. $ which was 0.05% less than the
total sales of the last year.
During 2010 company
has seen a big downfall and the total sale recorded were 52.98 Billion U.S. $ which
was the total decrease of -13.42%.
During 2011,
Dell Corporation revamped their technology. They introduced new laptop designs;
new marketing strategies were developed and adopted. All the things were
combined together and fruitful results were derived and total sales recorder
were 61.6 Billion U.S. $ which was the total increase of 16.44%.
During 2012,
company’s management continued their good work and renewed ideology and the
total sales recorded were 62.6 Billion U.S. $ +1.07 %
We can see through this
table that Dell sales get affected in 2009 and 2010 years. It’s because Dell
Laptops became same in their competences outsourcing and inventories. The
design and outlook of the laptops were monotonous in shape, size and design. Over
the years, the company has provoked with some very serious problems,
·
Deficiency in
sales.
·
Misinterpreting
the needs of its customers.
·
Bad customer
services.
·
Imprudent
accounting.
Dell has also been hurt
by the requirement and acceptance of Apple’s iPhone and iPad and other mobile manufacturing
companies mainly Samsung. Apple and Samsung’s tablet and computing devices were
accepted in the market and have largely dented the sale of laptops and notebooks.
Only in the last 4
years, company has acquired the rights of 19 companies and a huge amount of 5
billion dollars were spent only during 2012 so that new cutting edge technology
can be introduced in Dell laptops, notebooks and net books.
The company has been
planning to expand selling PC’s, especially in the enterprise market.
I also come across to
buy a laptop few months ago. Being in a developed country I searched few
laptops over internet and made a comparison of different laptops of different
companies regarding their features, size, shape and price. After making a
decision I visited the shop in the market and after a detailed discussion with
the shopkeeper I bought a laptop with proper guarantee and warranty that was
fulfilling my requirements and also not very expensive.
